
Growing the future of potatoes
Potatoes New Zealand has many initiatives to strengthen our industry and help our growers improve their business and their products.
Although these change as the needs of our industry change, generally our projects are focused on fighting pests and diseases, promoting potatoes to consumers, and finding ways to grow our industry.
In this section you can find information on:
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Psyllid - our response to this potentially devastating parasite
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Seed potato certification - certifying seed potatoes all the way from laboratory to paddock
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Potatoes 2012 - our vision for the near future of the industry
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Consumer research - regular consumer surveys that direct our promotions strategy
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Bake a potato campaign - a promotional campaign reminding consumers that a full tummy is only a baked potato away!
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The Chip Group - making New Zealand's favourite snack healthier and tastier
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PhD research funding - investing in the industry's future through academic research
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Potatoes New Zealand awards dinner - celebrating excellence and innovation and raising money for our chosen charity, Children's Health Camps
Export market development - finding new off-shore markets and expanding current ones
