Consumer research
Potato Consumer Research Report 2010
New consumer research commissioned by Potatoes New Zealand has been published, showing actual purchase information together with household attitudes and perceptions. It follows research from 2006, and shows segments have shifted significantly, with several segments merging into one mega segment, and the emergence of a 'green' segment representing 12 per cent of consumers.
Conducted by The Nielsen Company in June 2010, over 1,000 households were sampled. The average statistical sampling error of these results is 2.95%. The research is part of Potatoes New Zealand's Promotion Committee's work to understand consumers.
